One is a full commerce platform for scaling brands; the other is a catalog link for shops that sell in chat. An honest comparison, including where Dukaan wins.
MyShp vs Dukaan is really a question about what you are building. Dukaan now presents itself as an enterprise ecommerce platform. MyShp is a catalog link that sends an itemised order to WhatsApp. If you need a full checkout and shipping operation, Dukaan is the closer fit. If your customers already order by message, MyShp removes most of the work and most of the cost.
What Dukaan is today
The Dukaan homepage title reads "Dukaan - Enterprise Ecommerce Platform for Businesses", and the main heading positions it as a global commerce partner engineered for peak performance. The page promotes themes, more than 60 plugins, multi-warehouse operations, delivery and an uptime claim. WhatsApp ordering is not part of the homepage story on 27 October 2026.
That does not make it a bad product. It means the centre of gravity has moved toward established brands that want a conventional online store. A shop taking twenty WhatsApp orders a week is not the audience the page is written for.
What MyShp is
MyShp is deliberately narrower. You upload products, arrange categories, pick a theme and publish one link. A customer browses, fills a cart and sends a structured order to your WhatsApp. The same order is saved in your dashboard with a status and payment state, so the chat is a delivery channel rather than your only record.
Price comparison
| Dukaan | MyShp | |
|---|---|---|
| Free option | "Start free" call to action | 14-day full trial, no card |
| Published plan prices | Loaded dynamically; not verifiable on 27 Oct 2026 | One Pro plan, monthly or yearly, on the pricing page |
| Commission on sales | No percentage stated; "minimal transaction fees" mentioned | 0%, because MyShp is not a payment processor |
| Product limit | Not stated on the homepage | Unlimited products and orders |
| Setup | Full store configuration | One catalog, live in minutes |
The important difference is not the sticker price. It is what you pay for and what you still have to do yourself. A full platform charges for capability you may not use, while a catalog link leaves payment and delivery in the conversation where they already happen.
Feature-by-feature
| Need | Dukaan | MyShp |
|---|---|---|
| Product catalog with prices | Yes | Yes |
| Itemised order sent to WhatsApp | Not the focus | Yes, with quantities, options and total |
| Online card checkout | Yes | No, payment is arranged directly |
| UPI QR or advance payment | Via payment setup | Show QR or bank details; optional 50% or custom advance |
| Cash on delivery | Via configuration | Supported |
| Themes | Yes | 50 themes, light and dark |
| Coupons and extra charges | Yes | Yes |
| Customer book with balances | Not on the homepage | Yes |
| Multiple stores | Typically one brand store | Multiple stores from one account, each with its own plan |
| Shipping integrations | Yes | No, delivery is arranged by you |
| Plugin ecosystem | 60+ plugins | No plugin marketplace |
| Catalog indexed by Google | Yes | Yes, with per-store and product metadata |
Where Dukaan wins
- You want customers to pay by card at checkout without a conversation.
- You ship in volume and need carrier integrations and multi-warehouse stock.
- You need a plugin for a specific workflow, such as accounting or loyalty.
- You are building a brand storefront with a team, not a one-person chat shop.
Where MyShp wins
- Order clarity. One message with items, quantities, options, delivery details and total, instead of a thread of screenshots.
- Cost predictability. One plan, no commission, no transaction percentage.
- Product freedom. Unlimited products, so a new collection does not hit a ceiling.
- Speed. A catalog can be live the same afternoon.
- Customer memory. A customer book with balances and broadcast messages, useful for repeat buyers.
- Multiple businesses. Separate stores, links and order books from one login.
The honest verdict
Choose Dukaan if online checkout, shipping and plugins are central to how you sell. Choose MyShp if the sale happens in chat and you want the catalog to make that conversation shorter and more accurate. Many shops do not need a commerce platform; they need a better link.
If you switch
- Export your products and note the categories customers use most.
- Recreate the catalog in MyShp and publish it before announcing anything.
- Send yourself a test order to check the WhatsApp message and dashboard record.
- Update your Instagram bio, WhatsApp status, saved replies and printed QR codes.
- Keep the old store online for a week so late visitors are not lost.
Start with the 14-day trial, or read the wider WhatsApp catalog app comparison and the Shopify alternative guide before deciding.
Frequently asked questions
It is a good alternative if your orders arrive in WhatsApp, you want a catalog link rather than a full checkout, and you prefer a single visible plan with 0% commission. It is not a replacement if you need card payments, shipping integrations and a large plugin stack.
Written by MyShp Editorial Team
We write practical guides for independent sellers, home businesses, and small shops taking orders on WhatsApp.