An online catalog for fashion boutiques
Boutique selling runs on the drop: a new collection, a status update, and a wave of “how much?” messages. A MyShp catalog gives every piece a photo, a price and a category, so that wave becomes a browse instead of a typing marathon. Customers pick their size and colour, add pieces to a cart, and send one structured order to your WhatsApp.
What makes fashion & boutiques different
Sizes and colours get lost in chat
“The blue one, small” is not a packable order. Add size and colour as order fields on each product so the choice travels with the order instead of arriving as a follow-up question.
The collection changes faster than a website
A drop every week makes a traditional website expensive to maintain. A catalog updates live: add the new pieces, mark sold-out ones sold out, and the same link your customers already saved shows the change.
Price questions kill browsing
Boutique buyers scroll quietly before they message. Show the price and the compare-at price so a customer can decide without asking, and save your replies for people who are ready to buy.
Set up the catalog
- Create the store and claim a short link you can put in your Instagram bio.
- Add your best ten pieces first: one clean photo, price, size and colour options.
- Group products by collection, then by type — dresses, tops, co-ords.
- Pick a theme that matches the season, preview it on your phone, and apply.
- Publish, post the drop to your status, and put the catalog link in your bio.
Product photos and listings that sell
- Shoot on a plain wall in daylight; one strong hero photo beats five busy ones.
- Show the fit from two angles and note the model size in the description.
- Use the compare-at price for end-of-season pieces so the saving is obvious.
- Mark sold-out pieces sold out rather than deleting them — the proof of demand helps the next drop.
Fashion & boutiques catalog questions
Can customers choose size and colour before ordering?
Yes. Add the size and colour options you actually stock to each garment, and the customer picks them on the product page. Their choice is included in the WhatsApp order message, so you pack the right piece.
Do I need a separate website for my boutique?
No. The catalog link works in any browser and can be placed in your Instagram bio, WhatsApp status, broadcast messages and QR codes. You can add a custom domain later if you want one.
Can I run a retail catalog and a wholesale catalog?
Yes. One account can manage multiple stores, each with its own link, prices and product set. Keep the retail catalog public and share the wholesale link only with buyers.
Keep reading
How to sell boutique and clothing stock online with one link
Drops every week, sizes and colours to track, and customers who decide in thirty seconds — how boutiques sell with a catalog link.
ComparisonsInstagram shop vs a catalog link: sell where your DMs already are
Instagram shops are convenient but captive. A portable catalog link follows your customers wherever they already talk to you.
Catalog setupProduct photos with a phone: a repeatable setup for small shops
You do not need a studio. You need one light source, one background and the same four shots for every product. Here is the setup.
Put your fashion & boutiques catalog online today
One link, your products and prices, and orders in WhatsApp. Free to start, no commission, no app for your customers.