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By industry Guide

Selling groceries online: turn your counter into a catalog

Your regulars are already messaging you for staples. A catalog turns that into a browsable list with a clean, repeatable order each time.

October 6, 2026•4 min read

In a neighbourhood store, "can you send a kilo of rice and a dozen eggs?" is the daily message. The order is simple; the back-and-forth is not. A catalog turns your counter list into something a customer can browse and order in one pass.

Catalog the staples first

  • Group by aisle: staples, dairy, snacks, household.
  • Prices per common unit, so there is no "per kilo or per packet?".
  • Keep bundles (a weekly kit) as a category of their own.

Make the weekly order a habit

Grocery is a repeating purchase. Help customers build the same basket each week: keep popular items easy to find, and consider a "weekly essentials" category that maps to how a household shops.

Delivery and payment, settled in chat

You set the delivery radius and the payment terms; the catalog just collects the order. Cash on delivery, transfer, or pay-on-pickup — whatever you already do — happens in the chat you confirm the order in.

For the broader pattern, read how to create an online store without a website. Then set up your shop.

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Give your shop a link worth sharing

Set it up once, share it everywhere, and take orders in the app you already keep open all day.

Create your shop
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